There’s a process to grow sales:
We help companies understand the buying patterns and purchasing behaviours of their customers and prospect, we build communication plans by anticipating next moves and convert them into sales-ready opportunities, with compelling content driven by data, technology and first-class human contact strategies.
We increase sales performance across all market sectors using a process that is hard-wired into our business DNA.
How we make things happen
Define the audience which is most likely to buy your product or service.
Develop a communications plan to engage with the audience and develop sales leads.
Deliver a qualified sales pipeline, which will drive increased sales growth.
We can help you understand who to talk to, why and how by building data-driven insight. We combine data management and profiling techniques to define and refine your best prospects, to enable the very best chances of converting them into customers. When we know who they are, why you should talk to them, and with what, it’s time to build the multi-channel, real-time contact strategy.
A defined and validated data set, which is most likely to buy your product or service.
We enrich and qualify each prospect according to BANT (budget, authority, need and timing) using our CRM platform to capture, score and prioritise leads for conversion into appointment. We adopt a ‘Buddy’ system between Methodology Channel Managers and your sales team to ensure sales process integration and the deployment of fully qualified sales opportunities straight into the sales channel and track everything throughout the sales process to build an ROI model for scaling the programme.
A qualified sales pipeline, which will deliver measured increased sales growth.
Now we know who to talk to, the next step is making contact and developing a relationship to gain trust and build credibility. We take a true multi-channel approach to develop a relationship with them, using a combination of outbound telephony, email marketing, bespoke landing pages and social media. All backed by on page tracking and analysis, which feeds directly into our data management platform (CRM). During this period of ‘nurture’ we understand buying patterns and appetite for your service or product, ready to the point of delivery.
A communications plan to engage with the audience and develop leads.